Every marketing expert will tell you that targeting is everything. But there’s something important, which they aren’t telling you. — There’s a new religion in the advertising industry. In the past, advertisers started their campaigns by targeting ads according to their customer research. They had to hope that their research was accurate. Nowadays, there’s a far more objective philosophy for targeting advertisements. Experienced advertisers initiate campaigns without enforcing any targeting…

Over the years, I’ve witnessed many people exploring the exciting cornucopia of affiliate marketing. — Some stick at it, eventually carving out a comfortable living for themselves. In most cases though, they fail miserably, by endlessly revisiting the same misguided mistakes. It might seem like affiliate marketing is the fastest way of making money online, but for most affiliates, they will lose money.